888 Holdings PLC, one of the world’s leading gambling and entertainment solutions providers, has announced a new partnership with Sportradar, a global provider of sports betting and sports entertainment products and services. The deal will see 888sport utilise Sportradar’s data and risk management solution, Managed Trading Services (MTS) Return Guarantee for its extensive tennis offering. The solution will be gradually rolled out across 888’s international markets, allowing the business to build on its existing global sports betting proposition.
Sportradar’s MTS is a unique and flexible solution that can be utilised across any sport and tailored to required service levels. It draws on a combination of the world’s top experts together with the latest technology and AI-derived pricing algorithms to both protect and enhance sportsbook operations.
Guy Cohen, SVP, Head of B2C at 888 said: “We are excited that this partnership with Sportradar will enhance our tennis offering for fans around the world. We are committed to providing continuous improvements for all our players and look forward to a gradual rollout across our international markets.”
Nick Soye, Business Development Manager, Management Trading Services at Sportradar, said: “888sport are an innovative, forward thinking brand, with strong aspirations for exponential global growth. It goes without saying that we are truly excited by the prospect of delivering our MTS for tennis with such an established operator in the sports betting market. We’re confident our bespoke risk management solution will play an important role in the overall growth of the 888sport brand.”