Checkd Dev, a sports betting technology specialist and part of Checkd Group, has expanded its Smart Acca product into the African market through a new partnership with 888Africa. This marks Checkd Dev’s first venture into Africa, with the innovative football accumulator betting tool now available in Angola and Zambia, with further rollouts planned across 888Africa’s platforms during the 2024-25 football season.
The Smart Acca product, integrated into the Betlion and 888bets websites, is designed to enhance the accumulator betting experience for recreational players across Africa. Leveraging Checkd Dev’s advanced API, the product allows users to build accumulator bets tailored to the preferences and betting habits of African markets.
To enrich the betting experience, Smart Acca utilizes Opta data visualizations, providing key football metrics such as team form in an easily accessible format. The tool offers both a self-serve accumulator builder and a carousel of pre-built accumulator bets, all supported by official Opta data. These pre-selected bets can be added to a betslip with a single click, creating a seamless experience for bettors.
This product launch follows a series of successful innovations from Checkd Dev, including Paddy Power’s Mix ‘N Match bet builder tool and the Smart Acca iFrame product, used by leading operators like William Hill and Sky Bet. The introduction of Smart Acca into the African market reflects Checkd Dev’s continued commitment to expanding its presence in global sports betting markets.
Checkd Commercial Director, Andrew Grimshaw said: “We’re delighted to expand on our established UK Tier 1 Operator client base by working with such an experienced team like 888 Africa.
“We’re excited to continue Checkd Dev’s growth into multiple new emerging markets with this our first in Africa and working in a partnership with a team that really cares about improving customer experience has been very rewarding.
“As part of the first phase of roll out, the Smart ACCA product for Angola has been translated into Portuguese, with full translation capabilities there’s clearly further opportunity to deliver this into other betting territories.”
888Africa’s Trading Director, Ian Marmion said: “Working with Checkd has been a pleasure and their innovative product aligns well with brand values that we feel are vital in terms of offering best odds and potentially life changing betting opportunities at ease for our growing recreational customer base.”
