SIS (Sports Information Services), a leading provider of 24/7 live betting services, has entered into a partnership with 888AFRICA to offer its comprehensive live numbers draw product suite. Through this collaboration, 888AFRICA will gain access to over 200,000 live draws, including the original 49’s live draw, as well as 39’s and Fast 15’s, enhancing its betting offering across key African markets.
This integration, facilitated by a region-specific iframe developed in collaboration with Bitville Gaming, will bring SIS’s live numbers content to 888AFRICA’s platform. The clean and engaging front-end design is tailored to maximize player interaction and deliver an optimal experience.
The introduction of SIS’s numbers product suite, which has already enjoyed success in Africa, further strengthens the presence of SIS in the region. With a 27-year history, the SIS-owned 49’s live draw is renowned for its credibility and integrity in fixed-odds numbers betting, while 39’s and Fast 15’s offer high-frequency events that occur every three minutes, providing operators with strong margins.
Launched in 2022, 888AFRICA operates under licenses for 888 Holdings’ brands in regulated African markets. The partnership will introduce live draw offerings to 888AFRICA’s betting experience, currently live in countries like Kenya, Tanzania, Mozambique, and Zambia, delivering a new dynamic product to its audience.
Joe Andrews, Head of Sales Africa at SIS, said: “The appetite for live numbers draws in Africa has grown rapidly and partnering with 888AFRICA will significantly increase our product visibility. Bitville Gaming has great reach in the region, and we are thrilled that our partnership is already delivering the widest range of content to operators.”
Ian Marmion, Chief Operating Officer at 888AFRICA said: “Our ability to widen our offering to our partners is always important to us, and the portfolio of live numbers draws from SIS will provide a huge boost in maximising engagement. The content is a proven performer across Africa and I am sure our audiences will welcome this enhancement to our offering.”
Andrew von Hoesslin, Chief Executive at Bitville Gaming, said: “The aim of our agreement with SIS was to provide a bigger operator network for its content and we are seeing this happen first-hand. We are sure that 888AFRICA and its players will be delighted with the influx of additional wagering opportunities.”
