Pioneering scoreconnect is a new communications solution that harnesses the power of AI to close the gap between consumer engagement and content delivery.
Only launched in September this year, scoreconnect is already making major moves in the gambling industry. Employing cutting-edge AI technology, their products transform the real-time messaging capabilities of iGaming operators and create seamless, interactive experiences for consumers.
This forward-thinking company is led by CEO–and former Entain Senior Live Casino Product Manager–Antonio Ruggeri, who joins us today to explain more about the brand’s innovative approach to player management and communication.
As the new generation of digitally-native players continues to enter the iGaming market, how do you see this impacting the future of operators/player communications in sports betting?
“Digitally-native players demand seamless, interactive, and instant experiences across the platforms they already rely on. Telegram’s robust technology provides operators with a powerful medium to engage players effectively.
“[We] leverage Telegram’s capabilities by enabling direct betting through Telegram Play, real-time notifications, and personalised interactions – all within a familiar and trusted interface.
“This approach streamlines communication, enhances engagement, and aligns with the preferences of a tech-savvy audience.”
There has been a lot of hype around innovative new technologies such as AI. Can these new tools actually deliver real value? How has scoreconnect harnessed the power of AI to create added value for its partners?
“AI has the potential to transform iGaming operations and at scoreconnect we are already implementing this technology in multiple ways to support our partners.
“The technology powers scoreconnect’s powerful AI Digital Humans, which we launched in Lisbon for the SBC Summit. AI has enabled us to create a lifelike, interactive experience directly within key channels like Telegram.
“Our Digital Human uses Generative AI and Large Language Model capabilities to build deep relationships with customers, keeping them engaged with platforms for longer. They are even able to respond to emotions and generate real-time personalised suggestions. These can be rolled out for sports betting and live casino environments.
“Another way we’ve been able to harness the power of AI is Automated Content Creation.
“The content is delivered in multiple languages, providing rapid real-time content that is highly personalised. This becomes even more impactful in our Smart Bet Prompts product, which presents bettors with real-time, data-driven bet suggestions that integrate seamlessly into Telegram messages.
“The growing use of AI by scoreconnect ensures partners see tangible benefits in player retention and operational efficiency by combining personalisation with the scale of automation.”
How easy is it to integrate a scoreconnect product on the back end? Can legacy systems be a challenge?
“Scoreconnect’s modular design ensures a smooth integration, even with existing systems as an add-on. Telegram brings another layer of flexibility, acting as a ready-to-use platform that eliminates the need for complex front-end adjustments.
“By embedding functionalities like betting, notifications, and player engagement directly into Telegram, operators can bypass traditional system limitations and deploy solutions faster.”
Can AI and other automated tools replace human input, or will human influence always be needed? If so, how do we find the perfect balance?
“AI and automation can handle a wide range of tasks but human input remains critical for crafting meaningful engagement strategies.
“Telegram provides a versatile platform where AI-driven tools, such as real-time messaging and bet prompts, operate alongside human-curated content. This synergy ensures operators maintain control over strategy while leveraging AI to scale and enhance player interactions efficiently.
“Telegram’s interactive features, combined with scoreconnect’s AI, create an optimal balance of technology and human oversight.”
Editor’s Note:
Operators continually seek new ways to increase player engagement and successfully reach new generations of players.
Although AI solutions are being rolled out across the board to improve CRM systems, few companies have taken such an innovative approach to integrating this technology within the communication platforms that digitally native players rely on daily.
Scoreconnect’s products help operators “bypass traditional limitations and deploy solutions faster” while creating deeper relationships with players, delivering tangible results for retention and operational efficiency.
And while Antonio is a strong advocate for AI and is confident in its potential to transform the iGaming sector–their Digital Humans and Smart Bet Prompts being prime examples–he, like most experts in this field, believes there’s an “optimal balance” to be struck between “technology and human oversight.”
