Altenar Enhances User Engagement with Optimove Collaboration

Altenar, a prominent provider of sportsbook and iGaming software solutions, has announced a strategic partnership with Optimove, a leader in CRM marketing technology. This collaboration aims to enhance Altenar’s offering with personalised product recommendations through Optimove’s Opti-X widgets, marking a significant advancement in delivering customised digital experiences.

This initiative represents a strategic effort by Altenar to leverage Optimove’s advanced AI capabilities to refine player retention and engagement. Optimove’s Opti-X is an AI-powered recommendation and search engine designed to enrich the user experience by providing tailored content and product suggestions across various digital interfaces. This technology has the unique ability to cater to both identified users and anonymous visitors, utilizing data from previous interactions, similar user profiles, and trending products to deliver relevant content.

By incorporating Opti-X widgets, Altenar’s operator clients will now be able to offer dynamically personalised content across multiple channels, thereby elevating the web and mobile user experience. This feature enables users to effortlessly discover the latest and most popular products, complemented by an AI-driven intelligent search function.

This partnership is poised to significantly extend Altenar’s global presence, introducing a transformative element to the sportsbook sector with potential for further innovation. Altenar is renowned for its comprehensive sportsbook solution, which is trusted by leading operators worldwide for its reliability, security, and adaptability. This collaboration with Optimove’s Opti-X further strengthens Altenar’s position by offering an enhanced value proposition to sports betting operators, especially as it continues to expand its influence in the Latin American market.

Charlie Williams, Commercial Director at Altenar, said: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience.

“That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”

Dan de Souza, Global Director of Partnerships at Optimove, said: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth.

“As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalised recommendations, services, and products to keep them around for longer and coming back for more.”