Altenar, a prominent sportsbook and iGaming software provider, has announced a significant partnership with Kero Gaming. This collaboration will introduce Kero’s advanced micro-betting technology to Altenar’s extensive bettor base.
Kero Gaming’s micro-betting platform is driven by a sophisticated recommendation engine that utilizes proprietary algorithms to curate personalized and contextually relevant markets based on real-time gameplay. This innovative approach ensures an unmatched level of engagement, transforming the live betting experience by offering highly relevant betting markets at every moment of a match.
Starting with football markets, Kero’s technology will be available to Altenar customers in time for Euro 2024. Plans are also in place to expand coverage to include basketball, baseball, and American football later in the year.
This multi-year partnership underscores Altenar’s dedication to innovation and enhancing the user experience within the iGaming industry.
Antonis Karakousis, Director of Operations at Altenar, said: “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges.
“This is why we chose Kero; we are confident they will best serve our global customers’ needs on a local level and optimise their potential.”
Tomash Devenishek, CEO at Kero Gaming, said: “Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company.
“At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar’s top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence.”
