Voxbet has launched its voice-activated betting technology on the At The Races app ahead of the Cheltenham Festival, introducing an industry-first feature branded as BetCaller. This innovation enhances user experience by allowing bettors to place wagers using voice commands, streamlining the betting process and improving accessibility.
BetCaller enables users to quickly find and place bets by leveraging advanced voice recognition technology, which identifies horse names, bet types, and stakes. The system then generates a pre-populated bet slip for confirmation, simplifying sportsbook navigation by reducing the number of clicks needed to access markets.
The tool covers all UK and Irish racecourses, as well as international races from North and South America, Hong Kong, France, South Africa, and Australia. Its machine-learning algorithms continually refine accuracy, accommodating regional dialects and mispronunciations to ensure seamless functionality.
BetCaller also supports a wide range of betting options, from standard Win and Each-way singles to popular multi-bets such as Yankees, Trixies, and Lucky 15s. By integrating this technology, At The Races enhances the betting experience, making it more efficient and user-friendly ahead of one of the biggest racing events of the year.
Matthew Taylor, Director of New Media & Innovation – At The Races, said: “At The Races is all about adopting the latest technologies and ideas to improve the digital customer experience for our loyal racing fans, with the aim of revitalizing a sport we love for both the current generation and the ones to come. We loved the idea of voice-activated betting and are delighted to partner with Voxbet to launch BetCaller onto our app.”
Sam Boswell, Head of Sponsorship at BetVictor, added: “We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”
Jonathan Power, Founder and MD of Voxbet, said: “Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences. Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.
“Voxbet’s early development was intertwined with horse racing, working with great brands like the PMU, William Hill, Paddy Power and Betsson. We reasoned: if we can get our speech-recognition software right for the nuanced and jargon-heavy world of betting on racing, all other sports would swiftly follow suit! And so it’s proving, I’m delighted to say, with soccer and major US sports available, including breakthrough BetBuilders functionality. BetCaller is just the latest example of how Voxbet is getting global sportsbooks up to speed with modern and future trends in ecommerce.
“Ultimately, Voxbet is where simplicity fosters ubiquity. Once placing a bet can be as easy as speaking it, betting by voice will become ubiquitous. And BetCaller is another significant step down that road.”
