ATG and Kambi Group plc Renew Sports Betting Partnership

ATG, Sweden’s prominent horse racing and sports betting operator, and Kambi Group plc have extended their sports betting partnership for multiple years. This collaboration, first initiated in 2018, has significantly bolstered ATG’s position as a leading sports betting entity in the regulated Swedish domain.

As per the renewed agreement, Kambi will persist in equipping ATG with its comprehensive sportsbook solution. This encompasses AI-driven trading tools and a suite of distinguishing features, catered both for the online space and ATG’s extensive retail chain which spans approximately 1,500 outlets throughout Sweden.

This elongation of the partnership aligns with Kambi’s recent procurement of its B2B gambling permits this year. These permits fortify Kambi’s stance, allowing it to consistently deliver top-tier sports betting technological solutions and services to licensed stakeholders in the Swedish market.

It’s noteworthy to mention that this renewal with ATG isn’t an isolated event for Kambi. Earlier this year, the company fortified its commitment to multiple partners, such as Corredor Empresarial S.A., LeoVegas, Paf, Rank Group, Rush Street Interactive, and Sun International, ensuring continued delivery of its sports betting solutions.

Kristian Nylén, Kambi CEO and Co-founder, said: “Our strategy has always been to power market leaders or those with the potential for market leadership and in ATG we have a valued partner that has achieved just that since launching with Kambi in 2019.

“A sportsbook which offers the flexibility for operators to differentiate is vital in such a highly competitive market, and this partnership exemplifies our ability to deliver long-term value to our network of partners, solidifying our position as the industry’s leading sports betting supplier.”

Hans Lord Skarplöth, ATG CEO, said: “Kambi’s premium sportsbook technology has been a very important factor in our growth and success. We look forward to continuing this productive partnership as we strive to deliver exciting sports betting experiences to our customers.”

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