BandBet Partners with OpenBet to Launch Brazil’s Latest iGaming Platform

OpenBet, a global provider of sports betting content and platforms, has been selected by Bell Ventures Digital Ltd. in Brazil to launch BandBet, a new sports betting and iGaming brand.

BandBet operates under a licensing agreement with Grupo Bandeirantes de Comunicação (Band), one of Brazil’s most established media groups, known for its extensive Free-to-Air and Pay TV networks, as well as digital and radio platforms. This partnership, financially advised by BTG Pactual, Latin America’s largest investment bank, leverages the reach and influence of Band to introduce an innovative betting experience for Brazilian players. Currently in its soft launch phase, BandBet is operating through www.bandbet.com as Bell Ventures awaits licensing confirmation from the Ministry of Finance under ordinance 1475/24.

The partnership combines Band’s media legacy and OpenBet’s expertise in regulatory compliance and betting technology. OpenBet will deliver an end-to-end sports betting and iGaming ecosystem, including player account management, content delivery, and compliance infrastructure. This setup enables BandBet to offer a fully integrated online casino alongside its sports betting services, featuring a cutting-edge user interface, a diverse range of content from leading studios, and unified promotional management.

Integral to OpenBet’s platform is its Player Account Management system, enhanced with responsible gaming and anti-money laundering (AML) technology, supported by Neccton. BandBet will also utilize OpenBet Locator™, a geolocation solution powered by AWS, ensuring compliance with Brazil’s stringent regulatory standards.

OpenBet’s solution is tailored to meet the unique demands of Brazil’s regulated market, offering localized and modular products to facilitate success in the region. As Bell Ventures moves toward securing a federal license by the end of 2024, this partnership underscores OpenBet’s strategic role in driving the growth of regulated iGaming in Brazil.

Claudio Giordani, CEO of Band, said: “For decades, Band has been synonymous with high-quality entertainment in Brazil, and our sports coverage has been a key driver of our success. We are excited that Bell Ventures decided to enter the market with a brand licensed from our media group, as Band consistently contributes to international and local companies entering Brazil’s economy.”

Ricardo Bianco Rosada, Board Member of Bell Ventures, said: “Partnering with OpenBet was a natural choice. Their unrivalled expertise in the global betting industry will ensure BandBet is built on a state-of-the-art platform. Their ‘open’ system, integrating sports and iGaming, equips us with the flexibility and tools to thrive in a regulated, competitive market while ensuring responsible growth.”

Jordan Levin, CEO of OpenBet, said: “At OpenBet, we pride ourselves on supporting leading brands with the highest standards in the industry. By leveraging our comprehensive betting ecosystem, BandBet will offer an outstanding player experience, positioning itself as a leader in Brazil’s emerging gaming space. We look forward to supporting BandBet’s growth and furthering our mission to help operators thrive in this rapidly evolving market.”