bet365 and SIS Expand H2H Global Gaming League™ in the US


SIS Content Services, a division of Sports Information Services (SIS), has broadened its presence in the United States through an expanded partnership with bet365. This collaboration brings the H2H Global Gaming League™ (H2HGGL) eBasketball and eSoccer products to Ohio and Arizona.

Following the successful launch of H2HGGL eBasketball in New Jersey in late 2022, bet365 has gradually introduced this product to Colorado, Kentucky, and now Ohio and Arizona. The product range has been further extended with the addition of eSoccer games, providing bettors access to a comprehensive selection of H2HGGL esports content.

SIS, known for producing over 150,000 H2HGGL events annually, offers a complete end-to-end solution designed specifically for betting, emphasizing integrity. The short-form, event-based esports product features professional gamers competing in eBasketball and eSoccer games, streamed live from SIS’s UK-based studios. These products are recognized for delivering superior margins around the clock, enhancing the value of basketball and soccer verticals on sportsbook platforms by as much as 10%.

Key features include ultra-low (sub-second) latency live streaming, ESIC-trained integrity referees present for every game, live caster commentary, and on-screen graphics, ensuring a high-quality betting experience.

This expansion underscores SIS and bet365’s commitment to providing top-tier esports betting options to their customers in the growing US market.

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are rapidly expanding the presence of our H2H Global Gaming League™ across the US, which is significantly boosting engagement and margin for our partners. With content live in five states, our relationship with long-term partner bet365 has been further strengthened as we continue to assist them with growth in the region.”

Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled that our esports products are now live in Ohio and Arizona. Both states have significant fan engagement in professional and college sports, and the H2H Global Gaming League™ has already shown to have positive appeal to the bet365 customer base.”

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