bet365 Integrates SIS’s eSoccer Product Globally


Sports Information Services (SIS), a premier supplier of 24/7 live betting services, has entered into a landmark agreement with long-term partner bet365. This deal will see the comprehensive eSoccer portfolio of SIS integrated across all regulated markets, enhancing bet365’s global offering.

The integration includes the full suite of H2H Global Gaming League™ eSoccer matches, providing bet365 with increased betting opportunities that are designed to maximize engagement and margins. This expansion significantly boosts SIS’s Competitive Gaming offerings, which already include eBasketball, allowing more than 150,000 events to be available on bet365’s online platform.

SIS’s H2H Global Gaming League™ is specifically built for sportsbooks and has been proven to deliver superior margins, potentially adding up to 10% in value for operators. All eBasketball and eSoccer matches are played by professional gamers and produced entirely in-house at SIS’s secure studios in the UK.

Moreover, Competitive Gaming is distinguished as the only product in the market awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation for integrity and safety. Trained referees oversee every contest, ensuring the utmost standards are maintained.

Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.

“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

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