Betfred and Sports Information Services (SIS) have agreed to a multi-year partnership related to greyhound racing content. This ensures that Betfred will provide access to various greyhound racing events from places like the UK, Ireland, and Mexico to its online and retail customers over the extended term of the agreement.
Betfred will use SIS’s 24/7 Live Racing Content, which includes live streaming, data, on-screen graphics with betting triggers, and a wide variety of markets and prices to offer a coherent betting experience. This collaborative effort is part of a strategy to continuously provide diverse and consistent betting options in the sphere of greyhound racing, fostering sustained access to varied betting content for users interested in this particular domain.
Craig Reid, Group Trading Director at Betfred, said: “This extended agreement enables us to maintain our commitment to delivering superior content from the world’s best greyhound races to our customers. Our partnership with SIS is of great value, and we’re thrilled to be able to ensure we provide our customers with unmatched betting opportunities around the clock.”
Richard Ames, Chief Executive at SIS, said: “I’m pleased that we have ensured the continued presence of our premium greyhound racing in the product portfolio of a key long-term partner. We remain thoroughly committed to offering the industry’s most extensive portfolio of racing content from all around the world.”
