African focused gambling operator and digital entertainment company BetKing, part of the KingMakers Group, has joined the International Betting Integrity Association (IBIA). The company was established in 2018 and offers online and retail betting, with licences in Kenya, Nigeria, Ethiopia and Ghana. BetKing will now feed into IBIA’s global betting integrity monitoring and alert platform and joins many of the leading regulated sports betting operators in the world, with the association’s members accounting for over $137bn (€115bn) in global betting turnover per annum and nearly 50% of all regulated commercial operator online betting activity.
Karim Fatih, Head of Trading Operations at Betking said: “We are delighted to have joined the fight against corruption in sport and look forward to working with IBIA and our colleagues across the industry in tackling match-fixing and all associated fraudulent activity.”
The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anticorruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information-sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.