BetMGM Announced as Exclusive Betting Partner of The Hockey News
BetMGM has agreed a deal to become the exclusive sports betting partner of ice hockey publication The Hockey News.
BetMGM announced today that it has been named the exclusive Sports Betting Partner of The Hockey News, pairing leaders in the sports betting and hockey media industries. Under the multi-year partnership, BetMGM and The Hockey News’ award-winning journalists will collaborate on print and video content, giving hockey fans unique insights into the game from a betting perspective.
“When looking for the best sports betting partner for our readership, trust and brand positioning were key factors,” said W. Graeme Roustan, owner and publisher, The Hockey News. “BetMGM is a trusted, well-known operator and we couldn’t be more excited to have found a long-term partner for our sports betting related content.”
The partnership gives The Hockey News access to BetMGM’s oddsmakers and intel to integrate a behind-the-sportsbook perspective into its podcasts and articles. BetMGM will have increased visibility through print ads in The Hockey News magazine, a publication reaching more than 1 million readers, as well as vast video, podcast and social media platforms serving millions worldwide.
BetMGM Chief Revenue Officer Matt Prevost said, “The Hockey News has long been the trusted leader among hockey fans for the best news and analysis. They’re an ideal partner for BetMGM to reach one of the most passionate and knowledgeable fan bases in all of sports.”