GameplAI, a rising star in automated trading products for global sportsbooks, has announced a strategic partnership with Betsson, a leading tier-one operator in the iGaming industry. This collaboration marks a significant step towards enhancing Betsson Group’s international brand portfolio with innovative localized betting content.
GameplAI specializes in delivering compelling pre-game and in-play player prop and micro-market betting options across a wide range of sports. Through this partnership, Betsson aims to leverage GameplAI’s capabilities to enrich its global offerings with locally relevant content. This includes an expansive selection of player markets tailored to specific market dynamics and customer preferences, spanning prominent football leagues such as Spanish La Liga, Italian Serie A, German Bundesliga, English Premier League, and Brazilian Série A.
Collaborating with Opta, GameplAI has introduced pioneering player prop services and contextual market offerings. These innovations have demonstrated strong engagement and robust margin performance during major tournaments like the Copa America and Euro 2024, as well as across the top European leagues throughout the current season. Betsson plans to deploy these cutting-edge solutions strategically to deliver highly personalized and engaging betting experiences to its diverse customer base.
One of GameplAI’s standout features is its cross-league, head-to-head betting markets, allowing bettors to wager on the comparative performance of star players across different leagues. For instance, when the Brazilian Série A season resumes, fans supporting clubs like Flamengo can engage in bets comparing players like Pedro with leading European talents such as Erling Haaland, Kylian Mbappé, and Vinicius Junior on a weekly basis.
The partnership between GameplAI and Betsson underscores a shared commitment to innovation and customer-centricity within the iGaming sector. By integrating GameplAI’s advanced trading solutions, Betsson aims to strengthen its market position and deliver enhanced betting experiences tailored to local preferences across its global footprint.
This collaboration highlights GameplAI’s emergence as a pivotal player in enhancing the depth and personalization of sports betting offerings, setting a precedent for future advancements in the industry.
Graham Savage, Co-Founder of GameplAI, said: “Betsson represents the calibre of operator that GameplAI is designed to support, equipping them with flexible trading products that enhance both customer engagement and bottom-line performance.
“We’re excited to work with Betsson on refining their international sports product offerings for their diverse market environments. With new league coverage regularly added alongside recent new-product launches, we’re confident this partnership will validate the localised impact of GameplAI’s solutions for global operators.”
Joakim Thor, Director of Sportsbook Product at Betsson Group, said: “GameplAI has demonstrated an exceptional ability to deliver innovative trading products tailored to the needs of multi-market sportsbook operators. We are sure that their micro-market and player prop offerings will resonate strongly with local audiences across our diverse markets. Importantly, their dedicated team provide outstanding support and remain highly receptive to our feedback, further enhancing the product’s value for our customers.”
