Betsson.sport Launches in Italy Featuring Francesco Totti as Brand Ambassador
Betsson.sport is excited to announce its official launch in Italy, featuring Francesco Totti, the iconic Italian footballer, as its brand ambassador. This new sports infotainment platform is set to become a premier destination for sports fans across Italy, offering exclusive content, insightful interviews, comprehensive news, and highlights from a variety of sports.
In addition to providing engaging content, Betsson.sport is introducing the ‘Betsson Sport Club,’ a unique initiative designed to connect with sports teams from both well-known and lesser-known leagues throughout Italy. This initiative aims to offer these teams greater visibility and support, enhancing their presence in the sports community.
The partnership with Francesco Totti underscores Betsson.sport’s dedication to delivering authentic and captivating sports content to Italian audiences. Further solidifying this commitment, Betsson.sport has also announced a collaboration with Roma, signalling the start of a series of innovative projects intended to deepen the connection between the sports world and Betsson.sport enthusiasts in Italy.
“I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports,” said Francesco Totti. “Betsson.sport presents a wonderful opportunity to unite various sports clubs and helping them to realise their full potential.”
Ronni Hartvig, Chief Commercial Officer of Betsson Group, stated, “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football. We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”
