Better Collective Launches Bookmaker Awards 2021

Better Collective establishes a new industry award that will shine a light on the best performing bookmakers across five European markets. Better Collective Bookmaker Awards 2021 takes place September 28th in Amsterdam.

On September 28th, 2021, the best operators across five European markets will be celebrated at a large award show in Amsterdam. Global sports betting media group, Better Collective and its flagship brands in the five markets are behind the Better Collective Bookmaker Awards 2021 that will present the best performing bookmakers across a variety of categories which have been determined after extensive market and player research. The objective of the awards is to help online bettors better navigate the markets based on the criteria they find relevant and valuable.

The best performing bookmakers will be awarded across the following categories: Best football odds, Best sports odds (market-specific sport), Best market selection, Best customer service, Best banking options, Best betting experience, Best welcome offers*, Best existing customer loyalty, Best overall sportsbetting Bookmaker and Player’s choice.

Shona ODonnell, Head of Strategic Events at Better Collective, said:

“The Better Collective Bookmakers Awards is in line with Better Collective’s ambition to create transparency in the markets for the players. Due to our position in the value chain, our comprehensive data collection process and with our local market knowledge, we are uniquely positioned to analyse the performance of the bookmakers and hence use this award to support players to make more informed decisions when deciding on a bookmaker that matches their individual needs. I cannot wait to meet and celebrate with partners in September with our new multi-market awards concept.”