BetVictor has launched a new sportsbook promotion ahead of this summer’s FIFA World Cup, offering new customers enhanced 100/1 odds on England to win the tournament.
The promotion forms part of a wider World Cup marketing campaign from BetVictor, which will include additional offers, odds boosts and tournament-focused engagement activity throughout the competition.
According to the operator, the campaign will be supported by television advertising, alongside radio and out-of-home marketing activity centred around football and major sporting events.
The offer is available for a limited period through the BetVictor website and mobile app.
The launch reflects the continued importance of major international football tournaments for sportsbook and iGaming operators, with the FIFA World Cup traditionally driving increased betting activity, customer acquisition and promotional competition across regulated markets.
BetVictor spokesman Sam Boswell commented: “We know everyone’s favourite thing when having a flutter is getting a bit of value, which is exactly why we’re offering new customers 100/1 on England to finally bring football home this summer. It’s a huge price for what we hope could be a massive moment for the Three Lions and their fans. All our existing players will also get to join in the fun with exciting Super Boosts and Odds Boost tokens throughout the tournament which promises to be bigger and better than any World Cup we have seen before.”
