Betway has strengthened its igaming offering in South Africa by securing an exclusive partnership with SIS (Sports Information Services) to launch two additional 49’s live draws tailored for the local market. This marks the first occasion SIS has created bespoke additional 49’s draws for a partner, reflecting the sustained global demand for the fixed-odds live draws product.
Under the agreement, the new live draws will run daily at 11.49am and 4.49pm UK time (12.49pm and 5.49pm SAST) and will be broadcast from SIS’ UK studios. These new additions complement the existing 49’s, 39’s, and Fast 15’s products, which together now account for around 330,000 live draws delivered to operators each year.
SIS, through its 49’s brand, has been a fixture in the live fixed-odds numbers sector for nearly three decades, building a reputation around simple, rapid-play formats with high turnover potential. The continued evolution of SIS’ live numbers portfolio aligns with customer demand across various markets, particularly in Africa where the low stake, high return model has proven consistently popular.
For Betway, the deal underscores its strategy to diversify its igaming content and provide tailored local betting opportunities, enhancing player engagement and extending its reach in regulated African markets.
Joe Andrews, Head of Sales across Africa at SIS, said: “South Africa is a market where our comprehensive live numbers offering continues to flourish. With Betway a commanding figure across the continent, we are delighted to launch this unprecedented partnership and are confident the expanded 49’s draws will resonate strongly with players in South Africa and beyond.”
Jess Mills, Head of Product Proposition at SIS, said: “Our ability to widen our offering to partners is always important to us, and the exclusive 49’s partnership with Betway for an extra two daily draws will provide a huge boost in maximising engagement. The product is a proven performer in Africa, and I am sure players will welcome this unique enhancement of our offering.”
Craig Osborn, Betway Africa’s Senior Product Manager, said: “The aim of our agreement with SIS was to provide our customers with a bespoke, branded experience of a product we know consistently performs across Africa. We are sure our players will enjoy the customised offering. As a brand, we are delighted to fully align with a product that has such a rich history.”
