Blackpool FC Welcomes LeoVegas as New Shirt Sponsor
LeoVegas Group, a prominent player in the iGaming industry, has announced a significant sponsorship agreement with Blackpool FC, a British football club. Under this agreement, LeoVegas becomes the Principal Partner and front-of-shirt sponsor for the club. This collaboration reflects LeoVegas Group’s growing emphasis on sports betting and its commitment to enhancing brand visibility on a local and global scale. The partnership with Blackpool FC adds to LeoVegas Group’s portfolio of sponsorship deals with football clubs across Europe.
The new sponsorship agreement establishes LeoVegas as the Principal Partner of Blackpool FC, with the LeoVegas logo prominently displayed on the front of all first-team adult shirts for the upcoming 2023/24 season. The design of the kit pays tribute to Blackpool FC’s rich history, celebrating their 100th year of playing in the iconic tangerine color that has become synonymous with the club. In addition to shirt sponsorship, the LeoVegas brand will feature across various in-stadia assets, including pitch-side LED screens and static boards at the Bloomfield Road Stadium.
LeoVegas Group’s dedication to increasing brand visibility and strengthening its presence in the sports betting market is evident through its flagship brands, LeoVegas, BetUK, and expekt. The recent launch of expekt in Denmark further demonstrates the company’s ongoing international expansion efforts. Over the past year, LeoVegas Group has strategically partnered with top European football clubs, including Champions League finalists FC Internazionale Milano and treble winners Manchester City, to enhance brand awareness and engage with audiences worldwide. These partnerships enable LeoVegas Group to establish itself as a leading provider of an exceptional iGaming experience, encompassing both casino and sports betting.
The sponsorship agreement with Blackpool FC aligns with LeoVegas Group’s mission to deliver an unparalleled iGaming experience to customers. By collaborating with prominent football clubs, LeoVegas Group reaches a diverse range of audiences, reinforcing its position as an industry leader. The partnership with Blackpool FC marks an exciting chapter in LeoVegas Group’s journey, solidifying its commitment to excellence in both casino gaming and sports betting.
Sam Behar, LeoVegas Director of UK and Sponsorship, said “We are delighted to announce this sponsorship with ‘The Seasiders’ for the upcoming season. Partnering with a club like Blackpool that has such a long-standing history in the game presents a fantastic opportunity for LeoVegas Group to promote the greatest igaming experience across the United Kingdom. The club and the Group share common values and a desire to grow, and we can’t wait for the season to get underway.
Jonty Castle, Blackpool Football Club’s Chief Operating Officer, said: “We are thrilled to welcome LeoVegas Group on board as a new Principal Partner ahead of the upcoming season. To be associated with LeoVegas – a globally recognised brand – on the front of all first-team and replica adult shirts is an exciting opportunity for the Club, and provides the potential for greater international exposure.“
