Caesars Debuts Sportsbook at Red Mile Gaming & Racing, Lexington

In a collaboration between Caesars Entertainment, Inc., Keeneland, and Red Mile Gaming & Racing, the iGaming industry saw the recent inauguration of the Caesars Sportsbook at Red Mile in Lexington. This 4,600-square-foot sportsbook is now the exclusive retail sportsbook in Central Kentucky. The formal initiation was marked by Governor Andy Beshear’s inaugural bet, accompanied by key representatives from the Kentucky Horse Racing Commission, Caesars, Keeneland, and Red Mile.

The Caesars Sportsbook at Red Mile is now operational from 10 a.m. to midnight throughout the week. Its contemporary design comprises five betting counters and a prominent bar area equipped with comprehensive flatscreen television displays. In addition, the facility features 14 self-service betting terminals dispersed across the gaming and simulcasting zones. The upper floor offers a distinct experience, furnished with a variety of seating options, a clear view of the racetrack, and comprehensive food and beverage services.

The tripartite alliance between Caesars Entertainment, Keeneland, and Red Mile Gaming & Racing underscores Caesars’ ongoing dedication to horse racing and its broader strategy for the Caesars Racebook app. This app is currently accessible in 17 states, including Kentucky. With the launch of mobile sports betting in Kentucky on Sept. 28, eligible individuals can access the Caesars Sportsbook app on their iOS or Android devices, or directly through the Caesars website. A special deposit offer is available for those registering between Sept. 7 and Sept. 27.

The mobile platform offers users an extensive array of live markets and odds. It aims to provide an enhanced sports betting experience with real-time score updates, live streaming of major sports events, and diverse in-play betting options.

In both digital and physical domains, the Caesars Sportsbook integrates the acclaimed Caesars Rewards loyalty program. This program ensures that bettors earn credits with each wager, which can be subsequently redeemed across the Caesars portfolio, granting access to VIP experiences at establishments like Keeneland and Red Mile, among other Caesars venues in the U.S. and Canada.

As Caesars Sportsbook continues its foray into fresh markets, responsible iGaming remains central to its operations. This commitment is manifested through the introduction of tools that promote safe play, coupled with Caesars’ strict 21+ gaming policy. This policy is consistently applied across all Caesars Sportsbook’s sports betting activities in Kentucky, aligning with the company’s mission to set industry benchmarks in responsible iGaming.

“Caesars Sportsbook at Red Mile brings a premier in-person sportsbook to an iconic Kentucky destination,” said Eric Hession, President of Caesars Digital. “We’re proud to partner with Keeneland and Red Mile to bring in-person sports wagering to life in a way that honors the important legacy they hold in the Bluegrass State. Sports fans and horse racing fans should expect an experience that treats them like royalty, similar to what they’ve enjoyed at our world-class destinations in the region.”

“Red Mile and Keeneland have prepared a premium space dedicated to sports wagering,” said Red Mile Chief Financial Officer and Chief Operating Officer, Shannon Cobb. “We believe Caesars will provide excitement with their sports wagering product that exceeds expectations, and we are excited to invite the public out for the full experience. We hope guests will also take a moment to experience live harness racing, gaming, and great food and beverage while they are with us.”

“Keeneland is excited to team with Caesars and Red Mile, both of whom share our commitment to providing a quality fan experience,” said Keeneland President and Chief Executive Officer, Shannon Arvin. “Sports wagering offers great potential for horse racing to reach new audiences, and we value Caesars demonstrated support of the sport nationwide.”