Checkd Group Achieves Record Engagement During Cheltenham with ITV7 and Product Enhancements
Checkd Group, a rapidly growing iGaming business, reached new heights in engagement during the Cheltenham Festival, thanks to the renewal of its ITV7 video campaign and the addition of racing content to its popular Tipster Hub.
For the second consecutive year, Checkd Media, Checkd Group’s core brand division, produced videos for the ITV7 campaign featuring content for its betting brand, The Winners Enclosure (TWE). The campaign generated over 1 million impressions and 57,390 branded video views.
ITV7 ambassadors Ed Chamberlin and Oli Bell appeared in content shared on social media channels and the TWE YouTube channel. Daily videos featuring high-profile influencer and racing personality Frankie Foster discussed ITV7 picks and rationale, and were distributed across social media platforms.
Checkd Dev, Checkd Group’s in-house tech division, integrated a racing product within Tipster Hub to offer racing-specific tournaments to users during the Cheltenham Festival. Following the launch of football contests on Tipster Hub, which is part of the award-winning Betting Hub app, settlement for non-runners and dead heats was incorporated to ensure fair tournament operations.
Tournaments can now be configured with tips limited to countries, meetings, and individual races, and dual competitions featuring both football and horse racing can be set up, broadening the appeal across Checkd Group’s user base. Cheltenham Tournament activity on Tipster Hub resulted in remarkable engagement levels, with over 7,000 individual tips entered across a week-long Cheltenham Tipster Tournament and Daily Tournaments sponsored by various Festival partners.
Checkd Group’s strong performance during the Cheltenham Festival highlights the company’s recent progress in both the UK and US markets. The upcoming launch of a new FlashPicks app is expected to further fuel growth in the coming months.
Will Tyrrell, Director of UK Media at Checkd Group said, “The Cheltenham Festival is increasingly appealing to a broader audience and it is a key focus of ours to produce content and solutions that speak to a broad user base, including the more casual racing fans.
“It is pleasing to report that the addition of racing to Tipster Hub has produced a very promising set of results, which is another feather in the cap for our Checkd Dev division. Checkd Media also recorded excellent engagement levels across an ITV7 campaign that proved positive both with racing fans and our operator partners.”