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Daily Racing Form ("DRF"), a provider of premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America, and DRF Bets™, one of America's online and mobile wagering platforms, have announced the launch of a new online and mobile sports website in the U.S. called DRF Sports.
DRF Sports provides fans with exclusive up-to-date sports betting stats, insights and analysis on all major U.S. sports and leagues, including the National Football League (“NFL”), National Basketball Association, Major League Baseball, National Hockey League and college football and basketball.
With a localized approach to content, DRF Sports is positioned to become each state’s favourite source of betting information across sports and leagues.
The launch of DRF Sports is the latest step in DRF’s rollout of its ambitious plans to meet customer demand for sports betting. In the coming months, DRF will launch a free-to-play sports app that will give sports fans the chance to win cash and other prizes by making predictions on sporting events. Later this year, DRF expects to release online and mobile sports betting on a state-by-state basis.
To celebrate the kickoff of the NFL season, newly registered DRF Sports customers that join the platform September 1st, 2021 through September 30th, 2021 will receive a free, in-depth football betting guide, providing them with all of the latest statistics and news.
“We are passionate about continuing to grow our sports business and focused on executing our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the U.S.,” said Itay Fisher, Chief Executive Officer of Sports Information Group. “DRF has always provided the best handicapping, analytics and news content to horse racing enthusiasts using data-driven insights, and now we have expanded our offerings online and on mobile with the launch of DRF Sports. Our vision is to replicate the successful business model we have built within the racing community to provide unique betting content alongside a best-in-class sportsbook that will position us to ultimately take bets from every state.”
“Today’s announcement is the first of many exciting developments currently in the pipeline across the growing Affinity Interactive platform,” said James Zenni, Chairman of Affinity Interactive. “Creating DRF Sports is a significant milestone for us and our loyal sports enthusiasts, who will now be able to access exclusive up-to-date sports betting information on all major U.S. sports online and from their phones. We look forward to rolling out additional offerings to fans in the coming months that will help us provide the best sports betting experience available.”