OpenBet has announced the extension of its long-standing collaboration with Danish national lottery operator Danske Spil. This extension marks the continuation of an 11-year partnership.
Under the new agreement, OpenBet will further enhance Danske Spil’s omnichannel sports betting platform using its advanced suite of technology and trading content. Additionally, Danske Spil has transitioned its trading and risk management services to OpenBet’s Managed Trading Services (MTS), ensuring dedicated 24/7 global coverage for its sportsbook operations.
The expanded agreement also incorporates OpenBet’s Trading System, featuring a Self-Trade functionality for football. This integration offers Danske Spil a wide range of sportsbook content, delivering improved flexibility and control over its betting operations.
This renewed partnership underscores OpenBet’s reputation as a trusted partner for World Lottery Association (WLA) members globally. Currently, OpenBet’s sports betting technology, content, and regulatory compliance tools are live with 18 WLA members.
Nikos Konstakis, Chief Operating Officer at OpenBet, said: “Our long-standing partnership with Danske Spil has always been about pushing the boundaries of innovation in sports betting. The new expanded agreement is testament to the partnership and commitment of both teams working towards a shared vision across Danske Spil and OpenBet. The introduction of our Managed Trading Services marks another important step towards that shared goal. We look forward to continuing driving unparalleled value to Danske Spil and its customers.”
Jens Nielsen, Sports Betting Director of Danske Spil, said:“OpenBet has been a close partner of Danske Spil since 2013 and remains very important for us in continuously achieving our ambition of delivering the strongest, most user friendly and entertaining sports betting experiences possible to our clients. With the extended agreement, we look forward to expanding the partnership by including new services. OpenBet will thus continue to play a pivotal role in our strive to meet the evolving needs of our players. We are in a good position to further evolve our online and retail offering, bringing the safest and most interesting products to our loyal customer base.”
