The Detroit Red Wings have announced they have renewed and expanded their strategic partnership with BetMGM, a market-leading sports betting and gaming platform joint venture between MGM Resorts International and GVC Holdings.
“We’re thrilled to expand our relationship with BetMGM,” said Peter Kent, Detroit Red Wings Senior Vice President of Corporate Partnerships. “We’ll continue to work together to provide innovative and engaging experiences for the fans of Hockeytown.”
As part of the multi-year deal, BetMGM will continue to have an on-ice logo at Little Caesars Arena, along with in-venue signage, fan promotions and a sponsored presence on the Red Wings’ digital platforms. The District Detroit mobile app will also feature the BetMGM Stats Module, providing Red Wings fans access to betting odds and statistics next season.
BetMGM Chief Marketing Officer Matt Prevost said,
“The Red Wings are an iconic part of Michigan and the city of Detroit and have been a great partner to both BetMGM and MGM Resorts. Little Caesars Arena is just steps away from the BetMGM Sports Lounge at MGM Grand Detroit, and as BetMGM continues to build its hockey offerings, we look forward to welcoming Red Wings fans before and after games.”
As BetMGM and MGM Resorts continue to expand and evolve its sports betting platforms, responsible gambling education remains a key focus.
GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly.
The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk.
In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk.