MetaBet has signed a content partnership with DraftKings Network, bringing its sports betting engagement technology to the platform’s betting and fantasy analysis coverage.
Through the integration, MetaBet’s contextual widgets will enhance DraftKings Network’s offering, helping users navigate the world of sports betting and fantasy gaming with real-time insights and betting data. The partnership aligns with DraftKings Network’s mission to provide fans with data-driven analysis, expert perspectives, and actionable insights across major sports.
MetaBet’s technology works by analyzing the content of DraftKings Network’s articles to identify key players, teams, and games. The system then searches DraftKings’ sportsbook to surface the most relevant and engaging betting markets, automatically inserting live odds widgets and deep links within the content—eliminating the need for manual editorial input.
This collaboration further strengthens DraftKings Network’s interactive betting experience, ensuring readers have seamless access to real-time wagering opportunities while consuming sports content.
MetaBet Founder, Mark Phillip, said: “DraftKings Network is setting the standard for sports content, and we’re excited to enhance that experience with our intelligent widgets. By dynamically surfacing the most relevant betting options, we’re helping fans stay engaged while making smarter, faster decisions. We’re bridging the gap between content and wagering, so DraftKings Network can unlock more value from its sports-focused content.”
