Elys Game Technology Launches SportBet.com for U.S. Sports Betting Audience

Elys Game Technology, Corp., an iGaming and sports betting technology entity, has announced the debut of its U.S.-tailored online and mobile sportsbook brand, SportBet.com. This initiative by Elys aims to provide a platform tailored to the preferences and betting habits of the U.S. audience.

Leveraging its prior collaborations with regulated U.S. sportsbooks and casinos, the new online brand is a testament to Elys’s growth trajectory in the iGaming industry. With the appropriate regulatory consent, the company plans to amplify its online sports betting presence across numerous U.S. regions in Q4 2023, either directly or via strategic market access partnerships. Moreover, the firm has already expanded its sportsbook endeavours in areas like New Jersey and Washington D.C., while also establishing a presence in international iGaming markets, including Europe, Canada, and the U.S.

Research suggests that the global sports betting sector could surpass US$180 billion by 2030. In the U.S., post the removal of the Professional and Amateur Sports Protection Act in 2018, mobile betting has observed substantial growth. As per data from the American Gaming Association (AGA), there was a 75% growth in sportsbook revenues from 2021 to 2022, culminating at US$7.5 billion. Elys’s internal assessments further suggest that the potential U.S. market could potentially eclipse US$25 billion in revenue by 2030.

“The launch of www.SportBet.com is a pivotal move towards accelerating our North American go-to-market strategy under the new Elys America business unit,” said Michele Ciavarella, Executive Chairman of Elys Game Technology, Corp. “SportBet.com is a clearly identifiable sports betting URL emphasizes our direction in the U.S. and our goal to be recognized as a top-tier challenger in this expanding market. We remain dedicated to delivering an unrivalled sports betting experience, combining innovation, dependability, and responsible gaming practices to earn the loyalty of our players.”