ESPN BET, an upcoming online sportsbook tailored for the U.S. igaming audience, has revealed its logo in anticipation of its November introduction. This igaming initiative is set to be integrated across various platforms within the ESPN network, including but not limited to digital, social, and programming channels.
The logo prominently displays the familiar “ESPN” name, signifying the brand’s legacy in sports broadcasting. Simultaneously, the design also incorporates a distinctive ‘E’ within the ‘B’—highlighting the synergy between ESPN and its igaming collaborator, PENN Entertainment.
A fresh mint shade was selected for the logo, aiming for a modern and inclusive appeal. The design strives to emphasize that while ESPN BET is entering the igaming sportsbook scene, it remains rooted in ESPN’s long-standing reputation in the sports industry.
