ESPN BET, in collaboration with PENN Entertainment, has officially entered the North Carolina market, coinciding with the state’s legalization of sports betting. This development introduces fans in North Carolina to ESPN BET’s advanced betting platform, accessible via mobile and web. The platform covers a wide array of betting options across numerous sports and leagues globally. Offerings include straightforward bets, cross-sport parlays, proposition bets, and live betting, complemented by daily odds boosts, tailored offers, and exclusive promotions that integrate ESPN’s content and well-known personalities. With this launch, ESPN BET expands its presence to 18 states across the United States.
To mark this significant launch, ESPN BET is organizing a celebratory event open to individuals over the age of 21 at Rally in Charlotte on Friday, March 15. The launch party will feature ESPN’s Stephen A. Smith and offer an evening filled with complimentary refreshments, music, interactive activities, prize giveaways, and numerous screens to enjoy the ongoing March college basketball tournaments.
PENN Entertainment has facilitated ESPN BET’s entry into the North Carolina market through a strategic partnership with Quail Hollow Club, a prestigious golf venue in Charlotte renowned for hosting premier golfing events and players. Further solidifying its footprint in the sports world, ESPN BET has also become the exclusive official betting operator for the Wells Fargo Championship, a distinguished PGA TOUR Signature Event, set to take place at Quail Hollow Club in May.
“We’re thrilled to bring ESPN BET to North Carolina, which marks the first new state launch under our ESPN partnership,” said Jay Snowden, CEO and President of PENN Entertainment. “Together, we’re excited to engage with sports fans across the state and deliver an exceptional sports wagering experience. We commend the North Carolina State Lottery Commission and all of the stakeholders involved in establishing this new legal sports betting market.”
“Launching ESPN BET for North Carolina fans is a pivotal moment,” said Mike Morrison, Vice President of ESPN BET and ESPN Fantasy. “This marks a significant stride forward, building on the momentum from our inaugural launch in November. Now, fans have the chance to align themselves with a sportsbook backed by the trusted ESPN brand, offering an unparalleled experience in the world of sports betting.”
