FanDuel, the US market leader in online sports betting and part of the Flutter group, has announced significant milestones following the success of Super Bowl LIX and its Kick of Destiny 3 event.
Fans who backed Eli Manning are celebrating after he defeated his brother Peyton in the live field goal competition during the FOX Super Bowl Pregame Show. Eli’s successful kick, which sailed through the uprights after Peyton’s attempt bounced off the post, led to a victory for fans who predicted his win. Those who correctly picked Eli Manning shared in a prize pool of $10 million in Bonus Bets, each receiving $10.
The Super Bowl LIX weekend also set new records for FanDuel Sportsbook, with more than 16.6 million bets placed across nearly three million active users. This marked a 19% increase in bets from the previous year, demonstrating the growing engagement with FanDuel’s platform.
FanDuel highlighted several key stats from the Super Bowl event:
- A total of 16.6 million Super Bowl bets were placed, representing a 19% increase from the previous year.
- Nearly three million active users participated in placing bets on the game.
- At its peak, customer activity reached nearly 70,000 bets per minute.
- Over 1.9 million fans made picks for Kick of Destiny 3, with more than one million choosing Eli Manning as the winner, resulting in $10 in Bonus Bets for each of them.
Further analysis of the event reveals that Saquon Barkley was the most popular pick for Super Bowl MVP, followed by MVP winner Jalen Hurts. In terms of betting preferences, the majority of fans predicted a high-scoring game, with many choosing the Over on the 48.5-point total. Exact score bets also featured popular outcomes, with Chiefs 38 – Eagles 35 and Chiefs 27 – Eagles 24 topping the list.
In the Anytime TD Scorer market, Saquon Barkley was the most popular choice at kickoff. Additionally, many fans enjoyed success with Same Game Parlays (SGPs), including one notable win of an 8-leg parlay at +76026, where a bettor turned a $10 stake into a payout of $7,612.63.
With these record-breaking statistics, FanDuel continues to showcase its leadership in the online sports betting space, engaging millions of users through exciting promotions and innovative betting opportunities.
