Flutter’s FanDuel and NBA Collaborate on Exclusive Sports Betting Offerings
Flutter’s subsidiary, FanDuel, has expanded its partnership with the National Basketball Association (NBA) to offer an exclusive promotion of three months of NBA League Pass to its users. FanDuel, recognized as an Official Sports Betting Partner of the NBA, becomes the exclusive US sports betting operator to provide this unique promotion. This initiative highlights the convergence of sports entertainment and the sports betting industry.
Until the 11th of December, both new and existing FanDuel users wagering on the NBA season can avail of this NBA League Pass offer. Additionally, members of the NBA’s global membership program, NBA ID, will receive exclusive benefits and offers through FanDuel, further deepening the collaborative efforts between the two entities.
In addition to the promotional offering, FanDuel is set to launch “The Pulse”, a tailored feature on its sports betting platform. This new addition is designed to keep fans abreast of major basketball storylines, presenting live betting opportunities on pivotal game moments. As games progress, bets are dynamically incorporated into the platform, presenting fans with a chronological overview of real-time events.
FanDuel has also introduced the “Live Same Game Parlay” feature for the NBA season, underscoring its commitment to enhancing real-time sports betting experiences. This feature allows enthusiasts to construct parlays as the action transpires, offering renewed engagement opportunities for each game quarter.
Mike Raffensperger, Chief Commercial Officer at FanDuel, said: “FanDuel is committed to offering the top sportsbook product on the market and elevating the entertainment experience for fans this NBA season. This year, we’re leveraging the power of our NBA partnership and our industry-leading platform to create an ecosystem where fans can bet on pivotal moments in a game in real-time and watch to see the results, elevating their sports betting and entertainment experience.”
