FSB Forms Partnership with SuperSportBet in South Africa

FSB, a leading provider of sports betting platforms on a global scale, has entered into a strategic partnership with SuperSportBet, a prominent South African operator. This alliance entails FSB providing its acclaimed sportsbook, casino, and platform solutions in conjunction with the SuperSportBet brand, a new venture launched in January and managed by the KingMakers Group, a distinguished entity in the African betting and digital entertainment sector.

Tailored specifically for the South African audience, the sportsbook will feature a wide array of sports betting options, including expertly managed local horse racing markets and various bet types, all supported by several local payment methods. In addition, SuperSportBet plans to introduce an engaging online casino experience, incorporating a selection of games from leading providers in the igaming industry.

Central to this partnership is FSB’s advanced Player Account Management system, which is designed to provide comprehensive oversight of the player’s journey—from registration and depositing to withdrawal—ensuring a seamless and integrated experience for users.

Barrie Swart, General Manager at SuperSportBet, said: “We believe in bringing fans closer to the action and this collaboration with FSB enables us to offer players a unique sports betting and iGaming experience for the South African market that includes My Boost, Bet Builders and Super Boosts. We are looking forward to continued collaboration between our teams and that our partnership will make a significant impact in the market.”

Adam Smith, Chief Executive Officer at FSB, said: “This landmark partnership has been many months in the making and we are very proud to have been chosen as platform partners of SuperSportBet. The trust they have placed in our talent and technology is another important recognition for FSB and has been immensely satisfying.

“SuperSportBet’s aspirations in South Africa are truly inspiring and we are delighted to be playing a part in what we all feel will be a captivating growth journey.”

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