FSB Reports Record Performance at Cheltenham Festival

FSB, a leading global B2B sports betting and iGaming supplier, has announced a series of record-breaking performance numbers related to this month’s Cheltenham Festival horse racing event.

The award-winning platform provider, based in the UK, reported a 38% YOY increase in bet numbers and a 45% growth in active players engaging with its partner community during the week. These figures were complemented by record platform revenue for the annual event and a 5% increase in turnover from 2022.

Supporting dedicated horse racing brands such as Fitzdares and Bet Goodwin, FSB introduced new platform products like Bet Boost, integrated forecast/tricast betting, and a dedicated Cheltenham hub hosting curated festival-focused special bets, all in time for the start of the event on March 14th.

FSB’s successful Cheltenham Festival follows its North American launch last month with long-term horse racing-focused heritage partner Fitzdares in the Canadian province of Ontario.

Mark Wilson, Sportsbook and Trading Director at FSB said, “As a sportsbook first supplier with deep expertise across horse racing, the Cheltenham Festival is one of our tentpole events within the sporting calendar so naturally we are thrilled with this striking set of results.

“Attaining double-digit growth across a number of key metrics is a testament to the dynamism of our teams as we strived to deliver an enhanced product proposition to our partner community over the four days.

“We now look forward to next month’s Grand National confident in our continued ability to deliver a world-class horse racing betting experience to the industry.”

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