FUN88 Continues Partnership with Newcastle United as Official Asian Betting Partner
FUN88 has redefined its partnership with English Premier League (EPL) football club Newcastle United, maintaining its role as the Official Betting Partner for Asia. This decision further shapes the ongoing six-year alliance as Newcastle United steps into the 2023/24 season and Champions League competition.
Over the past six years, FUN88, as Newcastle United’s leading jersey sponsor, has witnessed the club’s journey through various stages. This includes a spell in the EFL Championship, promotion to the EPL, the shifting fortunes of the previous administration’s era, and a remarkable run to Champions League qualification by securing fourth place in the Premier League.
FUN88 plans to extend its collaboration with the club through a series of activations aimed at engaging fans in both mature and emerging Asian markets. The iGaming brand has also built a considerable presence on social media, supported by over 2.5 million Newcastle United followers. It has hosted numerous competitions and prize giveaways, further bolstering interaction with international supporters and solidifying the brand’s appeal.
In addition, FUN88 will continue to display its branding on LED perimeter boards within the renowned St. James’ Park Stadium. Despite having the opportunity to remain a shirt sponsor, FUN88 has chosen to adapt its partnership considering the evolving landscape of football sponsorship in the Premier League.
FUN88 has consistently backed Newcastle United’s commercial development and has enjoyed its role as the official shirt sponsor. Now, as that phase comes to a friendly close, FUN88 is excited to remain an Official Partner, focusing on enhancing club-awareness and popularity in Asia as part of a broader global strategy.
FUN88 continues to develop its online offerings for football fans worldwide, reinforcing its commitment to international club representation and a responsible gaming culture. The company has also made significant strides in the gamified betting experience through a unique interface and personalized customer service, leading to higher retention rates and customer satisfaction.
Offering a wide array of markets and odds for sports bettors, FUN88 prioritizes customer satisfaction and socially-responsible entertainment. It leverages the latest technology and games, complemented by top-tier customer service.
FUN88’s involvement in football and international sports, as well as partnerships with notable sports figures, differentiates the brand in the iGaming sector. It has an impressive history in global sports marketing, previously partnering with Tottenham Hotspur FC in 2012 and being Newcastle United FC’s jersey sponsor before transitioning to a betting-partner role this year. The brand also maintained fruitful associations with late basketball legend Kobe Bryant, the OG Dota 2 eSports team, and cricket star Daren Sammy.
A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.
“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.
“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”
Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”