GGBET UA Boosts Engagement with Usyk vs Fury Fight Sponsorship

International betting brand GGBET UA sponsored the live stream of the Usyk vs Fury fight on MEGOGO, significantly supporting the Ukrainian sporting community. This strategic partnership has led to a 2.5 times increase in activity on GGBET UA’s platform, attracting new customers and enhancing overall product metrics.

On May 18, 2024, in Riyadh, Saudi Arabia, the highly anticipated bout between Ukraine’s Oleksandr Usyk and the UK’s Tyson Fury took place, determining the undisputed heavyweight champion of the world. For the first time in 25 years, all five heavyweight belts – the WBA, WBO, IBF, IBO, and WBC – were on the line, with Oleksandr Usyk emerging victorious.

GGBET UA sponsored the live stream on the popular media service MEGOGO, enabling viewers in Ukraine to witness this historic event. The overwhelming support from fans contributed to Usyk’s victory.

GG.BET is well-known in the esports betting arena and is actively expanding its influence in traditional sports betting. The brand’s platforms offer betting on over 40 sports, with a strategic focus on activities that allow fans to support their favourite teams and players while enjoying thrilling competitions. As EURO 2024 approaches, GG.BET is positioning itself to capitalize on the excitement surrounding this major event.

“Not only has Oleksandr Usyk collected all of the heavyweight belts, he has once again demonstrated the indomitable Ukrainian spirit to the whole world. We’re proud to see such a talented athlete from our country write his name in the pages of boxing history with the likes of Muhammad Ali, Mike Tyson, Lennox Lewis and Evander Holyfield,” said GGBET UA CEO Dmytro Voshkarin.

“Events of such scale have amazing potential for the iGaming industry; one fight can have more money bet on it than an entire week of the FIFA World Cup group stage. On the day of the fight, we noticed a significant influx of new customers, and the number of first deposits was 471% higher than on an average day. All in all, activity on our platform grew significantly. The number of unique users peaked at 157% higher than normal. The number of bets grew by 73%, and the total stake of all bets by 79%,” added Voshkarin.

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