Hard Rock Bet has launched its online sportsbook and casino in Michigan through a partnership with Island Resort & Casino and the Hannahville Indian Community, marking the brand’s entry into its tenth sports betting market and second online casino jurisdiction in the United States.
Michigan players now have access to Hard Rock Bet Casino, which offers a catalogue of slot titles, an in-house progressive jackpot engine, live dealer games and Hard Rock-branded content. The sportsbook provides wagering across major sports, including parlay options and daily promotions. Customers can also access fast withdrawals, customer support and integrated rewards via Unity by Hard Rock, the company’s global loyalty programme.
The launch is supported by a state-wide marketing campaign across television, radio, digital and out-of-home channels. New casino customers are eligible for a welcome offer of up to $1,000 in casino bonus funds and 200 bonus spins on Huff N’ More Puff, while new sportsbook users can place a $5 wager and receive $150 in bonus bets if it wins.
Hard Rock Bet, which holds a 4.9-star rating in the App Store, is available on iOS, Android and desktop.
“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States,” said Marlon Goldstein, Executive Managing Director-CEO of Hard Rock Digital. “Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”
