The move will see the two organisations strengthen their engagement on betting integrity and sports data distribution. Associate membership is open to businesses or organisations that share similar values to IBIA and its members on sporting integrity and related betting issues.
“We are thrilled to become an associate member of the IBIA. We are committed to protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012” said Freddie Longe, EVP and Managing Director of IMG ARENA. He added “The IBIA is a leading global voice on integrity for the licensed sports betting industry and we are proud to develop our partnership further in support of our shared vision.”
Khalid Ali, CEO of IBIA, said: “The move is natural progression following an increasing engagement between IMG ARENA and IBIA on betting and integrity issues. It acknowledges the growing importance of sports data to IBIA’s regulated betting operators and the benefits both parties see from closer cooperation. IBIA values IMG ARENA’s contribution to the protection of the integrity of sporting events and the related sports data rights that it distributes globally. The association looks forward to building upon our existing relationship and widening our engagement
The IBIA membership structure has been altered from the previous two category structure of betting operator and affiliate member classifications to a new three-category structure of betting operator members, associate members, and strategic partners. The new structure better reflects the association’s widening international multi-sector engagement activity.