Kambi Group plc has signed a multi-year extension with BetCity, a leading online sports betting operator in the Netherlands. This agreement will allow BetCity, which was acquired by Entain in 2022, to continue utilizing Kambi’s premium Turnkey Sportsbook technology in the competitive regulated Dutch market.
Under the terms of the renewed agreement, Kambi will continue providing BetCity with its end-to-end sportsbook solution, which remains a leading offering in the industry. In addition to the sportsbook technology, BetCity will also benefit from Shape Games, Kambi Group’s Front End division, which provides native app technology to enhance the user experience.
Kambi and BetCity first began their partnership in 2021, marking a significant milestone with the successful launch of BetCity’s operations on the first day of the Netherlands’ regulated online gambling market. Since then, BetCity has become one of the top operators in the region. The extended partnership solidifies Kambi’s position as a key supplier for BetCity as the operator continues to grow in the Dutch market.
Werner Becher, Kambi CEO, said: “We are delighted to extend our partnership with BetCity, a brand that has demonstrated exceptional ambition since its inception. This agreement reflects the strong relationship we have built over the past few years and underscores Kambi’s commitment to empowering partners with the premium technology and services needed to succeed in regulated markets. We look forward to continuing this journey with BetCity and supporting their next phase of growth as part of Entain’s stable of brands.”
Vic Walia, CEO of BetCity, added: “Since partnering with Kambi, BetCity has gone from strength to strength, achieving a prominent position in a highly competitive market. Kambi’s advanced Turnkey Sportsbook and high-quality service have been pivotal to our success, and we are excited to extend this collaboration as we continue to deliver a premium betting experience to our players in the Netherlands.”
