Kambi Group plc, a leading provider of sports betting solutions, has entered into a multi-year agreement with VIP Play, Inc. to provide its Turnkey Sportsbook technology to ZenSports, the US-based sports betting operator owned by VIP Play, Inc.
Initially, ZenSports will roll out Kambi’s sportsbook technology in Tennessee, where it has been active since 2023 under an official mobile sports betting license. With plans to extend into additional US states, ZenSports aims to leverage Kambi’s high-performance, flexible sportsbook solution to enhance its existing mobile platform.
Through this partnership, ZenSports will benefit from Kambi’s comprehensive technology, enabling a robust and engaging user experience designed to support customer acquisition and retention. Kambi’s Turnkey Sportsbook platform is recognized for its speed and stability in competitive markets, providing ZenSports with the tools to deliver a premium, customer-centric betting experience as it prepares for further expansion.
Werner Becher, Kambi Group CEO, said: “We are excited to welcome VIP Play, Inc. to the Kambi network as they adopt our trusted Turnkey Sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s market-leading sportsbook technology and services. This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centred experiences.”
Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the Board, said: “This partnership with Kambi is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sportsbook presence in the US. Kambi’s market-leading technology, and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
