Kambi Group Partners with Bingoal for Enhanced Sportsbook Services

Kambi Group plc, a globally renowned sports betting partner, has announced a significant multi-channel sportsbook partnership with Bingoal, a prominent operator in Belgium and the Netherlands. This collaboration entails Kambi providing its acclaimed Complete sportsbook to Bingoal for both online and retail channels.

Bingoal will transition from its existing sportsbook provider to Kambi’s superior sports betting technology and services, integrating seamlessly with Bingoal’s proprietary player account management system. This partnership will elevate Bingoal’s online sports betting operations in Belgium and the Netherlands, as well as its expansive retail network in Belgium, which includes over 350 betting outlets and press shops.

The anticipated launch of Bingoal’s revamped sportsbook, powered by Kambi’s advanced technology, is slated for the second quarter of 2024. Kambi’s selection by Bingoal was driven by its successful history in regulated European markets, particularly Belgium and the Netherlands, where it has demonstrated the efficiency of its sports betting platform and innovation in products like Bet Builder and AI-powered trading.

With over three decades of experience in the industry, family-owned Bingoal has established itself as a leading sports betting and gaming brand in Belgium and has also made significant inroads into the Netherlands since its online launch in October 2021. This partnership with Kambi marks a strategic move in strengthening Bingoal’s position in the igaming and sports betting market.

Kristian Nylén, Kambi CEO and Co-founder, said: “We are delighted to announce our new agreement with Bingoal, an established European operator with a strong brand and a legacy of industry success that spans more than three decades. This partnership further establishes Kambi as the sportsbook provider of choice in regulated European markets, and we look forward to supporting Bingoal by driving its online and retail success to new heights.”

Joeri Impens, CEO of Bingoal, said: “We are excited to partner with Kambi and to integrate its best-in-class sportsbook into our operations. Kambi’s sportsbook is known for its high level of performance and innovation, and we believe that the addition of its award-winning technology and services will be crucial as we look to fulfil our sportsbook ambitions in both Belgium and the Netherlands.”

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