Kindred Integrates Stats Perform for Enhanced Sports Betting Experience
Kindred Group plc (Kindred), a renowned name in the iGaming industry, has announced a comprehensive partnership with Stats Perform, a leader in sports data and analytics. This collaboration will integrate Stats Perform’s complete RunningBall and Opta product suite into Kindred’s offerings. The agreement will provide Kindred’s customers with access to extensive, real-time official sports data feeds and statistics, significantly enhancing the in-play betting experience. Additionally, the partnership will facilitate the development of reliable proposition betting markets focusing on player performance and an innovative live bet-builder product.
The integration of Stats Perform’s resources is a strategic move in the continuous development of Kindred’s proprietary sportsbook platform, the Kindred Sportsbook Platform (KSP). This wide-ranging agreement with Stats Perform will leverage the RunningBall official in-play sports data feed and Opta player statistics. The aim is to provide a diverse array of content that both entertains and informs Kindred’s customers, ensuring a high-quality, low-latency data experience. The incorporation of RunningBall and Opta products is pivotal in differentiating Kindred’s service offering, aligning with the company’s commitment to offering a superior product and experience.
Stats Perform’s advanced Content Player Pro will deliver content such as contextual insights, preview videos, live expected goals, and in-game momentum analytics, further enriching the user experience on Kindred’s platform. This agreement is a testament to Kindred’s ambition to lead in the iGaming sector, emphasizing data and differentiation as core components of its strategy.
“We are thrilled to announce our expanded strategic partnership with Stats Perform, a move that will unequivocally benefit our valued sports fans and customers. This collaboration is a testament to our unwavering commitment to building the Kindred Sportsbook Platform with the best data available on the market. We firmly believe that Stats Perform, with its expertise, trusted brands, consistent and unique data points, will be an ally as we continue to develop and roll out our proprietary sportsbook platform. This partnership will set new standards in delivering a unique and superior sports betting experience”, says Andreas Reimblad, Director Sportsbook, Kindred Group.
“This new agreement deepens a long-standing and highly productive partnership with Kindred. We are excited to help take Kindred to great heights through our market-leading, built-for-betting RunningBall and Opta products. We are delighted that Kindred recognise the value we will unlock together in this exciting new partnership”, comments Andrew Ashenden, Chief Betting Officer, Stats Perform.
“I am proud to highlight the exceptional efforts and dedication demonstrated by both our team at Kindred and our partners at Stats Perform in reaching this renewed agreement. The collaboration so far has given us a mutual understanding of the ever-changing dynamics in a rapidly evolving competitive market, with increasing regulations”, continues Andreas Reimblad.
