Kindred’s Progress in Responsible Gambling Journey to Zero

In the final quarter of 2023, Kindred Group plc demonstrated notable progress in its responsible gambling efforts, with a share of revenue from harmful gambling reported at 3.1%. This figure represents a slight decrease from 3.3% in the third quarter of 2023. More importantly, the effectiveness of interventions has shown a positive increase, with 87.4% of detected at-risk customers exhibiting healthier gambling behaviors post-intervention, up from 86.7% in the previous quarter. These statistics underscore Kindred’s ongoing dedication to promoting safer gambling practices and its commitment to contributing positively to the igaming industry’s sustainability.

Kindred’s quarterly reporting on harmful gambling revenue and the outcomes of its intervention efforts began in February 2021. This transparent approach not only reflects the group’s commitment to reducing gambling-related harm but also provides insights into the effectiveness of its responsible gambling strategies over time. The data for the fourth quarter of 2023, covering a 90-day rolling period from September 20 to December 18, indicates a consistent and dedicated effort across the company to mitigate the risks associated with gambling.

The bullet points below outlines Kindred Group’s performance in this area throughout 2023:

• Q1 2023: 3.3% of gross winnings revenue from high-risk players, with an 83.0% improvement effect after interventions.
• Q2 2023: 3.1% of gross winnings revenue from high-risk players, with an 86.4% improvement effect after interventions.
• Q3 2023: 3.3% of gross winnings revenue from high-risk players, with an 86.7% improvement effect after interventions.
• Q4 2023: 3.1% of gross winnings revenue from high-risk players, with an 87.4% improvement effect after interventions.

These figures highlight a continued focus on enhancing the safety and well-being of Kindred’s customers through effective intervention strategies. The slight reduction in revenue from harmful gambling and the incremental increase in the effectiveness of interventions demonstrate Kindred’s commitment to leading by example in the promotion of responsible gambling practices.

By consistently monitoring and reporting on these critical metrics, Kindred sets a precedent for transparency and accountability in the igaming industry. The group’s efforts to foster a safer gambling environment are indicative of a broader industry movement towards sustainability and responsible operation, reinforcing Kindred’s position as a conscientious and forward-thinking igaming operator.

“Addressing the decline in revenue from harmful gambling requires a long-term view. It’s important to note that our Journey towards Zero data has shown a steady decrease since 2020. Since the third quarter of 2021, the healthier gambling behaviour effect after interventions have improved from 64.9 per cent to 87.4 per cent. This progress shows in our transparent reporting and consistent work. It highlights our company-wide commitment, and has become a core part of Kindred’s DNA”, says Alexander Westrell, Director of Communications at Kindred Group.