kwiff Partners with Kambi Group’s Tzeract for AI-Powered Bet Builder Solution

Kambi Group plc (“Kambi”), a trusted sports betting partner globally, has announced a strategic partnership between its AI-powered trading division, Tzeract, and kwiff, an innovative sports betting operator in Europe, to introduce the Bet Builder product.

This collaboration marks the first commercial agreement for Tzeract since its inception earlier this year, signifying a significant milestone for Kambi as it expands its portfolio of modular services.

Initially, Tzeract will deliver its industry-leading Bet Builder football product to kwiff, enhancing the betting experience for customers ahead of the Euro 2024 football tournament. The partnership also includes plans to introduce additional sports offerings over time.

Tzeract’s Bet Builder stands out for its seamless integration into an operator’s existing sportsbook, allowing flexibility to utilize either the operator’s pricing or Tzeract’s AI-generated odds. Collaborating with kwiff, renowned for its proprietary platform and innovative modular tech stack, Tzeract aims to maximize opportunities for operator innovation and customer engagement.

With a track record of powering football pricing for the Kambi network since 2022, Tzeract is committed to setting a new standard in sports betting. By providing essential services that enable operator innovation and offer limitless betting possibilities, Tzeract aims to revolutionize the industry.

As part of the Kambi Group, Tzeract leverages Kambi’s extensive network data to enhance its AI-powered algorithmic trading capabilities, combined with comprehensive sports data, to deliver cutting-edge solutions for operators in the dynamic iGaming landscape.

David Jacquet, Interim Managing Director at Tzeract, commented: “I am thrilled to announce Tzeract’s inaugural commercial partnership which will enable us to demonstrate the full power of Tzeract outside of the Kambi network for the first time. To work with such an innovative sportsbook like kwiff will provide the opportunities to build the world’s most exciting and intuitive betting experiences together.”

Niklas Fallsjo, Head of Sportsbook Innovation at kwiff, added: “We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook. This innovative solution perfectly aligns with our commitment to providing our customers with an unrivalled and entertaining betting experience. We are confident that the addition of Bet Builder will be a hit with our players.”