kwiff utilising ad:s, Sportradar’s Programmatic Advertising Solution, to Accelerate Next Major Growth Stage

kwiff, the super-charged sports betting service, has implemented ad:s, Sportradar’s proprietary programmatic advertising solution, to accelerate its next major growth stage.

Sportradar’s powerful betting specific DSP will enable kwiff to further optimise its media buying capability to add momentum to its user acquisition successes. kwiff’s rapidly growing affiliate network will be supported by Sportradar’s programmatic media buying solution to drive prospecting and reactivation. Since the ad:s  programmatic solution went live in October, kwiff has seen a substantial rise in new players and an increased reactivation rate.

In the coming weeks, kwiff will double down on its commitment to providing an unrivalled player experience by introducing personalised advertisements. Players will be shown timely, relevant and engaging visual content to help make improved betting decisions.

kwiff’s CEO, Charles Lee, commented: “Sportradar’s programmatic advertising solution, ad:s, has allowed us to build on our impressive growth over the past 12 months. By optimising our media buying campaigns we have seen a sharp rise in users and reactivated players which has led to considerable gains in ROI.”

Published on:

Prophet Exchange Expands to Ohio

Prophet Exchange’s launch last month in New Jersey was the first step...

Kambi Group plc and PENN Entertainment Reach Agreement for Proprietary Sportsbook Platform

Online sportsbook migration planned for Q3 2023 with retail sportsbook transition expected...

Happyhour.io Announces Investment into Chilean Online Sportsbook, Betsala.com, to Accelerate Growth

Happyhour.io, a seed and early-stage accelerator in the iGaming space announced today...

William Hill Transforms Betting Experience with New Innovative and Digital-Focused Shop

William Hill has transformed the in-shop betting experience for its customers following...