Sportradar’s powerful betting specific DSP will enable kwiff to further optimise its media buying capability to add momentum to its user acquisition successes. kwiff’s rapidly growing affiliate network will be supported by Sportradar’s programmatic media buying solution to drive prospecting and reactivation. Since the ad:s programmatic solution went live in October, kwiff has seen a substantial rise in new players and an increased reactivation rate.
In the coming weeks, kwiff will double down on its commitment to providing an unrivalled player experience by introducing personalised advertisements. Players will be shown timely, relevant and engaging visual content to help make improved betting decisions.
kwiff’s CEO, Charles Lee, commented: “Sportradar’s programmatic advertising solution, ad:s, has allowed us to build on our impressive growth over the past 12 months. By optimising our media buying campaigns we have seen a sharp rise in users and reactivated players which has led to considerable gains in ROI.”