La Royale Gaming Bolsters Sports Betting Division with Key Appointment


La Royale Gaming Investments, a notable holding company that consolidates a diverse ecosystem of online and offline gaming entities through strategic mergers and acquisitions, has announced the appointment of Boniface Vaneecloo as Head of Sports Betting.

Bringing over 17 years of industry experience, Vaneecloo is a seasoned professional in the sports and gaming sectors. His extensive career includes notable roles in trading and operations, having served in senior positions at industry-leading companies such as Betclic, Genius Sports, and Groupe Zeturf.

In his new role at Le Royale Gaming Investments, Vaneecloo’s primary responsibilities will encompass the development and execution of trading strategies, capitalizing on his extensive experience in this area. Additionally, he will be instrumental in overseeing strategic partnerships and business development efforts. His role involves close collaboration with key stakeholders to enhance strategic partnerships and propel business development initiatives, aiming to strengthen La Royale Gaming Investments’ position in the market.

La Royale Gaming Investments is a key part of the La Royale Investments group, a conglomerate with interests spanning fintech, connected estate, digital marketing, and entertainment. This appointment marks a significant step in the company’s strategy to expand its influence and capabilities within the igaming and sports betting landscape.

Dee Maher, Chief Executive Officer of La Royale Gaming Investments, said: “Boniface is an incredible hire and brings tremendous sports betting experience to the business. His knowledge of the space is unrivalled and being able to tap into this gives us a significant edge.

“We have bold plans to enhance our presence in the sports betting sector and I can’t think of a better person to spearhead those efforts as Head of Sports Betting than Boniface. I look forward to working closely with him as we continue to position La Royale as a major player in the industry.”

Boniface Vaneecloo, Head of Sports Betting at La Royale Gaming Investments, added: “I am thrilled to be joining La Royale and to be leading its sports betting projects as the company looks to ramp up its presence in the vertical.

“My experience is incredibly varied, giving me a deep understanding of the sports betting market and I look forward to sharing this with La Royale and helping drive growth over the coming months and years. We have some ground-breaking things in store, and I can’t wait to see the impact they will have.”

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