Los Angeles Rams & Pechanga Resort Casino Introduce Predictive Game via Tally Technology
The Los Angeles Rams and Pechanga Resort Casino have introduced the Rams Pick ‘Em contest, a mobile-web game where participants predict specific outcomes of Rams games for the 2023 season, powered by Tally Technology Group.
Users can register at therams.com/pickem to make predictions on various game elements, such as total passing yards by the Rams, the result of the opening drive, or the leading receiver in a particular game. Predictions can be made up to five days before the game’s kickoff.
Points are awarded to participants based on the accuracy of their predictions, with both weekly and season-long rewards available. Weekly top ten participants may receive items such as tickets or gift cards. Season-long prizes include a 2024 suite experience, 2024 season tickets, or club seats for a Rams preseason game. Additionally, each prediction submission provides an entry into a sweepstakes for two tickets to the NFL Championship game.
“Working with Pechanga and Tally helps us bring an interactive experience to Rams fandom,” said Marissa Daly, Vice President and General Manager of Rams Studios at the Los Angeles Rams. “We’re able to deliver a digital experience that engages current fans and welcomes new fans, which aligns perfectly with our strategy as a brand.”
Brad Vettese, CEO of Tally said, “Tally has always loved working with the Rams to deliver true innovation in fan gamification and sponsor activation. We created and launched the first Rams Pick’em game, the first Beat the Expert game, the first Rams $1 Million Perfect Pick grand prize, the first bi-lingual International Home Market Area launch in Mexico, and now the first Rams Game Central featuring multiple fan activation games including the first AI-generated trivia game for fans playing in Mexico. It is a great partnership, and one that we value immensely.”
“We hear from our guests all the time that they love the Rams Pick ‘Em game,” said Bill Anderson, Chief Marketing Officer, Pechanga Resort Casino. “It’s a great way to stay engaged the whole season long, and with a couple taps, work your way to potentially winning some really cool prizes. We’re grateful for our founding partnership with The Rams and wish them every opportunity for advancing as far as possible this football season.”