Memphis Grizzlies and Caesars Sportsbook Announce Partnership
The Memphis Grizzlies and Caesars Sportsbook today announced the details of their multi-year marketing partnership. As an Official Sports Betting Partner of the Memphis Grizzlies, Caesars Sportsbook will assume the presenting entitlement to the Caesars Sportsbook Lounge within FedExForum as well as leverage the Grizzlies’ digital footprint, including social media, web and mobile applications.
The Caesars Sportsbook and Grizzlies partnership will build on the digital footprint created by both brands and will be anchored to some of the most popular digital and broadcast programs offered by the Grizzlies and Grind City Media, an on-demand media platform and digital content studio. Caesars Sportsbook will become the presenting partner for several GCM shows, including the Chris Vernon Show, a daily sports and entertainment show hosted by Grind City Media’s Chris Vernon. In addition, Caesars will become with presenting partner for the Odds Couple, a sports betting show breaking down the best matchups in college football, NFL, college basketball and more including betting lines, favorites and guest interviews hosted by Grind City Media’s Rob Fischer and Lang Whitaker along with Jon Roser & CJ Hurt. Caesars Sportsbook is also set to become the official advertising partner of the GCM Podcast Network with advertising inclusion on all GCM Podcasts.
Fans can visit the Caesars Sportsbook Lounge to experience a unique, sports-bar type atmosphere within FedExForum as well as enjoy the Caesars Sportsbook app. Caesars Sportsbook Lounge is open on all FedExForum live event days throughout the year and is also available for private events.
“We are thrilled to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment,” said Memphis Grizzlies President Jason Wexler. “The alignment of Caesars Sportsbook with Grind City Media digital shows, content and features will enhance our continued development and execution of best in class content for all of sports fans to enjoy. We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Lounge to watch their favorite sports programming or for hosting a private event.”
“The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise,” said Chris Holdren, Co-President of Caesars Digital. “Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”