UFC, the world’s premier mixed martial arts organisation, today announced Neds as the “Official Wagering Partner of UFC” in Australia.
Neds, which is part of the Entain Group, one of the world’s largest sports-betting and gaming companies, is among the fastest growing wagering brands in Australia and is renowned for innovative products and thrilling promotions. The partnership will see Neds receive Octagon branding and exclusive broadcast integration at select UFC events each year starting with the highly anticipated UFC 264: POIRIER vs. McGREGOR 3 on Sunday, July 11. Neds will also have branding visibility at future events in region for the duration of the agreement.
“Neds is the most progressive brand in Australian wagering, and it makes great sense to partner with the UFC, which has proven itself to be the most progressive sporting organisation in the world,” said James Burnett, Chief Marketing Officer, Neds.
“The rising popularity of UFC over the past decade has translated into incredible growth in the Australian wagering space, and we are confident that will only continue to scale in the coming years. We are all about taking things to the ‘Neds Level’ and this partnership will give Australian UFC punters an incredible opportunity to be involved in the action and take their fandom to the next level.”
“We’re thrilled to partner with such an exciting and innovative brand like Neds,” said Nick Smith, Vice President of Global Partnerships, UFC.
“Much like UFC, Neds are young in their industry and have a focus of always putting fans at the centre of everything they do. If you look at what UFC has been able to deliver over the past year this partnership is a great indicator of the continued strength and position that UFC holds in Australia. We’re excited to engage fans like never before with Neds in a market that is extremely important to our business.”