NeoGames S.A. subsidiary BtoBet, a leading sports betting supplier, has extended its presence in Africa announcing a deal with Ethiopian retail and online brand UtopBet. Through this long-term agreement BtoBet will further strengthen its position as the leading sportsbook supplier in Africa, as it goes live for the first time in the East African country, as its presence now covers 28 different jurisdictions.
UtopBet, a well-known sports betting operator in the country, will provide a wide portfolio of bet offers relating to local and international sports events, and will seek to diversify its content offering with a comprehensive list of virtual sports games.
Apart from its proprietary sportsbook platform, BtoBet will also be providing other sports betting services, specifically related to Risk Management.
Moti Malul, NeoGames’s CEO, said: “We are pleased to further strengthen our presence in Africa, by going live in the highly competitive Ethiopian market. UtopBet is one of the more well-known brands in the local market and I am pleased that the choice to power their retail and online channels fell on our flexible solutions and services. I am confident that together we will reap excellent results on the long term.”