Gambling industry Affiliate ThePuntersPage has conducted a betting preference survey among its 100k-plus monthly visitors to its website and mined a veritable trove of fascinating data.
Not surprisingly, an overwhelming majority of punters–some two in three respondents–replied that “competitive odds” was the most important factor when deciding with whom to place their bets.
The ability to “cash out”, typically offered as a feature of live betting, was also a must with many gamblers, around 40 per cent.
Just over a quarter of punters, quite naturally, were enticed by promotional offers and promises of cashback and free bets. One in three gamblers said they favoured ease-of-use deposit and payout speeds.
Most bettors, 40 per cent, said they were signed up with one or two operators. Around 30 per cent said they played across three to five companies. A smaller number of punters, some 15 per cent, lay bets with anything from six or more bookmakers.
Welcome offers and loyalty bonuses are the two most popular promotions, according to the B2C survey, with both tying at just over 37 per cent.
Accumulator bonuses followed a close second with 34.8 per cent, then Enhanced Odds at 28.5 per cent, with Acca Insurance lagging at 16.3 per cent.
Just over 13 per cent of punters said that for them promotions were of little interest.
The survey indicated that half of respondents used both their computers and mobile phones to bet. Over 40 per cent of punters said a smartphone was their device of choice, highlighting the importance of fast and efficient mobile apps in today’s gambling world.
Accumulators, aka Combo Bets, just edged out Singles as the most popular wagers, being selected by over half of all respondents, followed by Doubles and Trebles, running at 33.5 per cent and 22.6 per cent, respectively.
The survey showed that most punters, almost 60 per cent, prefer to bet on sports, with—surprise, surprise—football the runaway favourite sport, over 90 per cent, followed by horse racing, 26 per cent, which had a significant lead over tennis, cricket and golf. Esports, at 5.2 per cent, beat out darts, greyhound racing and snooker.
Online casino also proved to be a winner, with almost a quarter of respondents saying they played the game on a regular basis.
The full report can be found here: https://www.thepunterspage.com/betting-survey/